Chapter 12 Appendices

12.1 Survey Questions

UNIQLO: Consumer's Perception towards Clothing & Apparel

Hello, good day friends. I'm currently doing my final year project on branding UNIQLO. It is great that Japan No.1 casual wear brand had reach Malaysia this month. Conducting this survey will helps my research on people's perception toward clothing & apparel. Your helps are highly appreciated. Thank you:)

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* Required

Gender * If you don't mind, you can fill up your sexual interest as well :P

·         Female

·         Male

·         Other:

Age Group *

·         13-17

·         18-24

·         25-30

·         31-40

·         Other:

Education Level *

·         Secondary

·         High School

·         College / University

·         Post-graduate

·         Other:

Occupation *

·         Student

·         Work Professional

·         Self-employed

·         Other:

Income Range * Your monthly allowance / income range

·         Below RM500

·         RM500 - RM1000

·         RM1001 - RM2000

·         RM2001 - RM3000

·         Above RM3000

·         Other:

How important is appearences in term of clothing & dressing for you?

	1	2	3	4	5
Less important						Very important

How often do you spent on clothing & apparel? *

·         Almost daily

·         Weekend is coming!

·         Few times a month

·         Every month

·         Once a year

·         Never

·         Other:

What do you usually consider the most when buying clothes? *

		I don't care.	It's fine.	Considering	Thinking twice	It must be the best!
Pricing
Brand
Colour & Design
Quality
Comfortability

Which is your preferable?

·         Casual Wear

·         Formal Wear

·         Depends

Which is the acceptable price range for you when purchasing a piece of casual wear? *

		Below RM30	RM30 - RM80	RM81 - RM150	RM151 - RM250	RM251 - RM400
T-shirt
Jacket / Sweater
Short pants
Jeans

Do you think you are fashion? * Rate your sensitiveness towards fashion trends

	1	2	3	4	5	6	7	8	9	10
Poor											Excellent

Have you heard about UNIQLO? * UNIQLO as Japan top casual wear brand.

·         It's my all times favourite!

·         Yes, I know it.

·         Hmm, a little bit.

·         What is that?

Do you realize that UNIQLO is in Malaysia now? * Launched at 4th November 2010

·         Yes

·         Sounds familiar.

·         No idea.

If you heard about UNIQLO Malaysia. How or Where?

·         Social Network especially Facebook

·         Newspaper

·         Friends & family

·         Magazine

·         Radio

·         Online advertising

·         Other:

Would you go for UNIQLO after this? * Find out more about it!

·         Yes

·         Maybe

·         No.

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