The Proposal

Topic                           :           UNIQLO Malaysia
Brand                         :           UNIQLO
Product Category      :           Clothing and Apparel
Target Audience        :           Young adult (18 - 35 years old)

Information:
- Innovative brand of clothing from Japan

- Reached Malaysia on June 2010

- Unisex & Casual brand clothing

- Brand name derived from combination of the word ‘Unique’ and ‘Clothing’

- Affordable price range from low to mid-end

Market situation:
- Popular in Japan, Hong Kong, Taiwan and China etc

- Going to open first store (brick & mortar) in Malaysia

- Targeted consumer aged from 18 to 35 years old

- Healthy development with competitive price and satisfying quality

Issues/Problems:
- Still being strange & fresh for Malaysian

- Low availability & underdeveloped due to newly launch

- Facing huge competition from local & international competitors which had founded and landed earlier.

- Malaysian put more priority on basic needs like food and domestic rather than fashion stuffs which is emotional need.

Ideas/Facts:
- To enhance the publicity and advertising of the brand

- To increase popularity and market share in Malaysia

- To forward and stimulate the fashion trends of Malaysia

Citations/References:
- http://www.uniqlo.com/my

- http://ivythesis.typepad.com/term_paper_topics/2009/09/what-makes-uniqlo-as-a-popular-casual- wear-brand-in-hong-kong.html