9.1 Marketplace Research
9.1.1 UNIQLO Store, Fahrenheit 88
The main entrance of UNIQLO store is just opposite to Pavilion’s main entrance.
The entrance at second floor is closed to control the overflow traffic on first day.
An attractive billboard located above the shop entrance.
The floor plan is distributed to the customers for better shopping experience.
The display corner is displaying the latest collection of winter season.
The cashier counters are sufficient and located at every floor.
The staffs are ready to serve the people. They are friendly, discipline and professional.
The limited offer is exclusive for opening sales. Only RM49.90 for a pair of jeans.
UNIQLO Fleece, A rich colour range is available. Also included in opening special offers.
UNIQLO Fleece for the ladies. The designs varies from rich colours to stylish patterns.
UJ Jeans for the ladies. Series of colours up for grab.
The legendary Mickey Mouse series of UT Collection
There are also wide ranges of UT products for the ladies.
9.2 Market Observation
UNIQLO is strange for most of the Malaysian but not really for those hardcore fans who has already had the first touch with UNIQLO from somewhere else. For the first few days of store opening, there were ultimate long queue and had caused massive crowd around Fahrenheit 88 mall. Regarding to UNIQLO Malaysia Facebook page, 4000 people had make themselves into the store for the craziest shopping fever.
Plenty of people are queuing up for their turn to get into the store.
People are craving for the promotion items.
End of the queue is unseen-able inside Fahrenheit 88.
During the promotion period, store operating hours is ended early to prevent the uncontrollable crowd and traffic. The crowd is getting down only at the second week. There is no longer necessarily to queue up for the admission but still for the fitting room access.
9.3 Online Survey
9.3.1 Data of Respondents
Gender
Age Group
Education Level
Occupation
Income Range
Preferable Dress Code
9.3.2 The Findings
Consumption Pattern
How important is appearances in term of clothing & dressing for you?
How often do you spent on clothing & apparel?
How fashions do you think you are?
Consumer Behaviours
Pricing, when taking into consideration of purchasing a cloth
Brand, when taking into consideration of purchasing a cloth
Colour & design, when taking into consideration of purchasing a cloth
Quality, when taking into consideration of purchasing a cloth
Pricing, when taking into consideration of purchasing a cloth
Perception towards UNIQLO
Have you heard about UNIQLO?
Do you realize that UNIQLO is in Malaysia now?
How did you find out that UNIQLO is in Malaysia now?
Would you go for UNIQLO after this?
9.4 Interview
9.4.1 Person In Touched
Cindy Chong
Designation : Admin Manager, UNIQLO Malaysia
E-mail Address : cindy.chong@fastretailing.com
Office Number : 03-7726 9381 Ext: 151
Contact #1 : Telephone Conversation
Details : Cindy requested a e-mail for the enquiries and questions.
Contact #2 : E-mail Communication
Details : Several questions had been asked through e-mail communication.
Check out following page for the conversation.
*Blue colour words as answers from Cindy’s reply.
9.5 Others
Methods and Technique
Several methods had been applied in order to get sufficient information for better understanding and research development. Other than internet resources searching, on ground research had been done by visiting to the outlet store. I had also bought the products for research purpose and trying to experience it from the perspective of a consumer.
Due to lacking of information about the company, a visit had been paid to the office of UNIQLO Malaysia Sdn. Bhd since there is only office address available on the contact page of www.uniqlo.com/my. However, there is no chance to conduct any interview or real life conversation with the person in-charge due to some inconveniences. Anyway, e-mail and phone contact were obtained for further contact or enquiry.
