10.1 Advertising Strategy
10.1.1 Packaging & Labeling
10.1.2 Advertising
Official Website – UNIQLO Malaysia
Current
For sure, an official website is setup for UNIQLO Malaysia. The homepage is attractive with countdown indicator for the opening of first UNIQLO store in Malaysia at Fahrenheit 88. Other than that, most exciting story goes to the Opening Special offers web banner on the page. The promotion price is dirt cheap enough to cause massive crowd.
www.uniqlo.com/my
Social Network - UNIQLO Malaysia Facebook Page
Current
No one will ignore the ultimate impact of Facebook as the most powerful social media in the world as well as UNIQLO Malaysia. They get to open an official page for UNIQLO Malaysia before its launching in Malaysia. The page is all time active to keep peoples updated with UNIQLO latest news and photos.
http://www.facebook.com/uniqlo.my
Interactive Web - Go UNIQLO
October - November 2010
Go UNIQLO is an interactive webpage that introduces the arrival of UNIQLO all the way from Tokyo to Kuala Lumpur. In collaboration with Google Maps, GO UNIQLO allowed users to easily navigate from any place to the newly opened first UNIQLO store at Fahrenheit 88. The much more anticipating is that UNIQLO provided bunches of prizes to be given out for the participants. One may easily found some vouchers along the routes in the interactive game. The grand prize of All-expenses Tokyo Trip had created a big blast and noise among the citizen.
http://www.go-uniqlo.com/
Mobile Billboard - RapidKL UNIQLO
October 2010 until November 2010
RapidKL is integrated bus system that covered almost whole Klang Valley, body paint on the bus itself is offered as advertisement slot and UNIQLO had turn few of them into RapidKL UNIQLO to aware people that UNIQLO is coming to Malaysia.
10.2 Precedent Studies
10.2.1 Print Ads
PADINI Group Fair Sales
F.O.S Entire Store Sales
GIORDANO Stock Clearance
F3 End Season Sales
10.2.2 Television Commercials
GIORDANO Essential Jeans TVC 2010
