6.1 Direct Competitors
6.1.1 Giordano
Giordano is a popular and established casual apparel retailer in Asia Pacific. Giordano started out in 1970s as a local manufacturer of casual clothing in Hong Kong. Today Giordano already has over 1,300 retail outlets spanning three continents in addition to extensive manufacturing facilities in mainland China.
Giordano is one of Hong Kong’s most successful homegrown retail stories and the company has won numerous honors for its groundbreaking achievements in the fields of marketing, branding, retailing and service. It was the first to individually greet customers when they enter the store and say goodbye when they leave.
Founded : 1981
Headquarters : Hong Kong
Genre : Casual Apparel Retailer
Year of Established : 2000 in Malaysia
No. of Store(s) : 56 in Malaysia
Similarities : Apparel retailer which focuses on casual wear
Strengths : Greatly expanded and based in Malaysia, high brand loyalty due to frequent promotions and sales.
Weakness : Weak execution of online media and CRM
6.1.2 PADINI / PDI
PADINI began as a backend operation in Malaysia’s apparel industry, manufacturing, trading and supplying garments to order for retailers and distributors.
It has entered the new millennium as a major force in Malaysia’s multibillion textile and garment industry, a brand leader involved in the distribution and retail of its own fashion labels through 190 freestanding stores, franchise and consignment counters.
It has also proudly carried the Made-in-Malaysia stamp abroad, with its products exports to Thailand, Brunei, Saudi Arabia, Philippines, Cambodia, India, Egypt, Oman, UAE, Indonesia and Syria.
PADINI addresses fashion-conscious consumers of both sexes and all ages through nine distinct brands: Padini, Padini Authentics, PDI, P & Co, Seed, and Miki.
PDI takes the guesswork out of fashion with wardrobe basics updated in the latest shapes and shades. It’s so easy for any guy or girl to get a style fix among the fashion-current jeans, T-shirts, jackets and accessories in a shopper-friendly setting.
Founded : 1975
Headquarters : Kuala Lumpur, Malaysia
Genre : Casual Apparel Retailer
Year of Established : 2000 (First outlet in One Utama Shopping Centre)
No. of Store(s) : 190 in Malaysia (included counters)
Similarities : PDI and Padini Authentics provide range of casual wear clothing for both male and female
Strengths : well-known local brand, strongly established with recognizable brand, big amount of outlets
Weakness : More to western fitting rather than eastern Asian
6.2 Indirect Competitors
6.2.1 ZARA
ZARA is the flagship chain store of Inditex Group owned by Spanish company tycoon Amancio Ortega, who also owns brands such as Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and Bershka.
Founded : 1975
Headquarters : A Coruña, Spain
Genre : Fast Fashion Retailing
Year of Established : 2006 in Malaysia
No. of Store(s) : 6 in Malaysia
Differences : ZARA is more focused on fast fashion development which is extremely fashionable rather than casual wear.
Strengths : High productivity, only two weeks for a development and launching of new product and up to 10,000 new designs each year.
Weakness : Zero advertising and resistance to low cost market
6.2.2 TOPSHOP / TOPMAN
Topshop is a British chain of clothing stores that operates in more than 20 countries. It is part of the Arcadia Group, which also owns a number of other retail outlets including Burton, Dorothy Perkins, Miss Selfridge and Wallis.
Their primary sale come from a range of products including clothing and fashion accessories, and is mainly known for its women's clothing, with Topman having been created in the late 1970s to cater for male customers. Topman has a chain of high-street men's clothing stores located throughout the United Kingdom and has a presence on just about every UK High Street, and in Ireland main street outlets in six cities & towns.
Founded : 1978
Headquarters : London, United Kingdom
Genre : Fast Fashion Retailing
Year of Established : 2007 in Malaysia
No. of Store(s) : 9 in Malaysia
Differences : TOPMAN & TOPSHOP are more focused on high street fashion while UNIQLO is more basic and essential.
Strengths : Offered a number of collections designed by celebrities including Kate Moss and the artist Stella Vine.
Weakness : European cutting and size that not really suits Malaysian well
6.2.3 F.O.S
Factory Outlet Store, or better known as F.O.S, is an established clothing retail chain in the local fashion industry. The inaugural opening of its outlet in Sunway Pyramid back in 1997 marked the birth of F.O.S. From that single outlet in Sunway Pyramid, F.O.S has grown to a total of 40 outlets to date throughout major shopping complexes in Malaysia with plans for further expansion.
The concept of the outlet is to make available a wide range of clothing and associated accessories at an affordable price, and to create the right environment for customers to shop with ease and comfort.
The concept of the outlet is to make available a wide range of clothing and associated accessories at an affordable price, and to create the right environment for customers to shop with ease and comfort.
Founded : 1997
Headquarters : Malaysia
Genre : Retailing
No. of Store(s) : More than 40
Differences : Specializes in imported stock lots and overruns
Strengths : Locally established, affordable
Weakness : The fashion element is very subjective
